Fay Beck — Executive Communication Coach & Creator of the BEATTM Framework
I’m an executive communication coach based in London. I work with senior leaders, corporate teams, and high-profile individuals who need to transform how they communicate under pressure — using the BEATTM framework, a proprietary methodology I developed over two decades at the intersection of performance training and behavioural science.
As an executive communication coach – and someone currently completing a Masters in Applied Neuroscience at King’s College London – I have great respect for people who are courageous enough to challenge their own patterns. Not just to recognise unhelpful habits and behaviours, but to do something about them. To choose a more emotionally intelligent way of being.
The individual who can do this doesn’t just transform themselves. They become a force for positive change in the lives of everyone around them.
I admire these people because I know how difficult real, embodied change actually is. The neuroscience is clear: change that sticks comes from the inside – not driven by a positivity movement or a quick fix, but by rewiring the emotional and behavioural patterns that govern how we think, speak, and lead under pressure. That understanding is the scientific foundation of the BEATTM framework.
I am a coach for people and organisations who are ready for exactly that kind of transformation.
I’m committed to helping people succeed – by giving them the mental clarity, emotional awareness, behavioural tools, and practical know-how to make it happen.
Change means doing something differently. It means questioning what you have always done. It means becoming who you are capable of being.
When you commit to this journey, three things need to shift: your thoughts, your behaviours, and your beliefs.
My approach is grounded in the BEATTM framework – a neuroscience-informed methodology that works at the level of identity, not just technique. Together, we develop a clear, personalised plan. We work from where you actually are, not where you think you should be. And we do the work needed to create a renewed, upgraded version of you – functioning at your best.
— Fay Beck
Undoubtedly, as you’ve embarked on your own journey of self-improvement and personal transformation, you’ve faced obstacles.
Maybe you’ve encountered scepticism.
Maybe you’ve experienced failure, or a setback or two.
Perhaps, at a root, all your self-work has taken a hit – and you’ve chosen to stay where it feels familiar: safe, secure.
I hear you. I follow your desire to change – and find the courage to see it through.
Because when you receive the right learning – thinking that’s grounded, rigorous, and real – you’ll experience something new: other things in life can after the profoundly liberating experience of becoming someone new.
JUST BECAUSE ITS FAMILIAR DOES NOT MEAN IT IS GOOD
It is profound to be able to fashion a new mindset – the better mindset you’ve always wanted.
In a world intent on turning you into a rigid, easily controlled consumer, the need for self-expression, wellbeing, openness, and change has never felt stronger.
As a result, many people – and therefore many organisations -are searching.
Searching for new ways of thinking. New ways of doing things.
The latest findings from the field of neuroscience – a field that has deeply influenced the development of my method, BEAT™ – are showing us that we are far more flexible than we think.
Much more agile than we’ve been trained to be by restrictive family, societal, and educational systems.
We are only now beginning to understand how people can be taught and trained more effectively.
The impact these discoveries will have on our lives – and on the world of work – will be immense.
But just as immense will be the gap between those who embrace new thinking, and those who do not.
THE FUTURE IS CHANGE
As an executive communication coach, I have great respect for people who are courageous enough to change – to leave behind old ways of doing things, outdated habits, and unhelpful behaviours, and embrace a more empowered mindset.
The individual who can do this doesn’t just transform their own life – they inspire others. They become a force for positive change in the lives of those around them.
I admire these people because I know just how difficult real, embodied change is to achieve. Not the performative kind. Not the surface-level change that comes from the head or is fuelled by the ‘positivity movement’. I’m talking about the kind of change that requires awareness, vigilance, effort, application, and deep reflection.
I am a coach for people and organisations who are ready for this kind of transformation.
I’m committed to empowering people to succeed – by giving them the mental strength, inspired mindset, behavioural tools, and technical know-how to do so.
Change means breaking.
It means undoing something.
It means challenging what is.
And when you commit to the journey of change, some things in you will need to shift – your thoughts, your behaviours, your feelings.
My approach is a bona fide method for change – for individuals and organisations alike. Together, we identify, at a granular level, what holds you back from self-actualisation – or what prevents your organisation from thriving. Then we design a mechanism for real, sustainable change, and we put it to work to create a renewed, upgraded version of you – or your business.
-Fay Beck
ABOUT EDGEMIND SOLUTIONS
We offer Individual Personal Development Courses, Executive Communication Coaching for senior leaders and corporate teams, Bespoke Coaching, Group Programs, Business Training for Teams, and Organisational Services such as Change Management.
A unifying philosophy runs through everything we teach and the way we deliver it:
Delivering sound, state-of-the-art knowledge drawn from cutting-edge fields including Neuroscience, Psychology, Personal Development, and Learning & Development
Sharing deep insight into the complex interplay between Identity/Self – Thought – Behaviour – Emotion
Helping you understand how humans function, and more importantly, how you specifically ‘work’
Crucially, equipping you with the tools to actually change your behaviours, emotions, and habits
So you can attain the upgraded mindset and sense of self you seek
IDENTITY – CHANGE – SUCCEED
“As you become accustomed to change you will see the prison that safety and comfort can be.”
Fay Beck
THINGS TO NOTE ABOUT WORKING WITH ME:
I am warm and compassionate but also challenging. I recognise and warmly empathise with you. But if we stop at this, you will remain stationary in your progress. So, I invite you and challenge you to take things to the next level. However fast or slow we proceed will be your call; we just have to keep moving.
THINGS TO NOTE ABOUT WORKING WITH ME:
I am direct but not confronting. Clients may often need praise and encouragement. I believe these really only work when genuine effort is being applied. Undue commendations can harm your development and growth.
THINGS TO NOTE ABOUT WORKING WITH ME:
I provide a security net for you to step outside your safety zone. Change occurs when you step outside what is comfortable. This is a fact about how human bodies and minds work. I will help you by providing a secure groundwork – the result of my experience and formal training – for you to step outside what is familiar.
THINGS TO NOTE ABOUT WORKING WITH ME:
I am a facilitator and guide for your effort. I’d like to be your sounding board and your guide as we navigate and imagine your future. It is you however who must put in the hard work. I hope to give you cutting edge knowledge and effective skills to acquire what you want and to succeed in your field. If you don’t put in the effort required though, those tools will not be of any use.
THINGS TO NOTE ABOUT WORKING WITH ME:
I know transformation is possible through structural changes in behaviour. A positive mindset is much coveted in our society. A positive mindset is only good for you if it enables you to do things better. Otherwise, seeking positivity can become unhealthy and lead to delusions or false beliefs. I advocate real change over positivity. Swap a ‘positive’ mindset for an ‘Empowered’ one, then you will truly be on your way to growth and success.
THINGS TO NOTE ABOUT WORKING WITH ME:
I am diligent and thorough and believe you should try it also. Often the clues we need are in the fine print so to speak. In any field, as much as in every aspect of your life, your ability to look thoroughly and assess diligently will furnish you with the answers you need.
THINGS TO NOTE ABOUT WORKING WITH ME:
I am moved by your efforts and your desire for change. I am also a trained actress so my emotions are at my fingertips, ready for use. (Or not!). I will get excited by your transformation, I will be moved by your efforts and will share that with you. If that’s ok with you!
THINGS TO NOTE ABOUT WORKING WITH ME:
I believe in excellence and beauty. I won’t hold back from using these words. I am guided by excellence and moved by beauty which are in many ways connected. Together we will work towards excellence and will endeavour to create beauty, either in your work or in you.
THINGS TO NOTE ABOUT WORKING WITH ME:
I acknowledge and commend effort as much as result. We are so focused on results these days that we forget to truly see our progress, our struggle and the amazing effort we have put in to get somewhere different. I’ll keep reminding you to look at these!